Pratt Institute Cannoneers

The Cannoneers are the athletics teams of Pratt Institute. Pratt is the only art and design school in the country that competes at the NCAA Division III level.

I created a visual identity system for the Cannoneers that included refreshing the previous “cat and cannon” mascot, strengthening and updating the Cannoneers’ typographic presence, and creating a series of sport-specific identifiers for each of the individual teams. A new “P” lettermark was also included as a visual abbreviation of the Pratt logo.

The complete identity system includes 118 individual logo instances covering different color and usage variations across all seven sports teams.