Pratt News

In August 2021, Pratt’s Communications and Marketing division completely reimagined the university’s online news platform as an interim phase in advance of a larger website redesign. I led the visual design of the new news section of the website, which was developed by Pratt’s Digital Communications team.

The redesigned site featured bolder images, more dynamic typography in line with Pratt’s visual identity, and more use of color. An intuitive navigation helped to link together all of the disparate news entities on campus — traditional news articles, daily news updates, the institutional Prattfolio magazine, press coverage and more.

For an editorial story that described the site redesign in detail, I produced an illustration (shown above) that visually represents each stage of the process.