Pratt Orientation 2023

A dynamic design system for Orientation 2023 at Pratt Institute, depicting excitement and anticipation as the new student community gathers for the first time on campus.

The graphic identity, centered around the phrase “it all starts now” and the consistent use of bright “scribble” colors with condensed bold italic typography, was designed to adapt seamlessly to a number of different types of formats and media throughout the multi-day event.

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Typeface used: Graphik.

Date and time

This page was last updated on Tuesday 17 October 2023 13:46:12.