Pratt Orientation and Family Weekend

Pratt’s Orientation and Family Weekend events occur in the first half of the fall semester, marking the start of each class’s campus experience as the academic year begins.

For Orientation and Family Weekend, I created a distinctive graphic identity focused on the phrase “it all starts now” and the consistent use of bright “scribble” colors with condensed bold italic typography. This system is designed to adapt seamlessly to a number of different types of formats and media throughout the multi-day events year over year.