• Visual identity system
  • November 2014

GreenLake Investment Management

A visual identity system developed for GreenLake Investment Management, a real estate fund based in Southern California. The logo, a geometric representation of mountains on a lake drawn on a precise grid of equilateral triangles, represents GreenLake’s key brand values of trust, stability and strength. A series of dark green colors and related design guidelines help the fund to project a forward-looking and knowledgeable outlook.

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