Identity, print and web design
This is a visual identity developed for GreenLake Investment Management, a real estate fund based in Southern California. The logo, a geometric representation of mountains on a lake drawn on a precise grid of equilateral triangles, represents GreenLake’s key brand values of trust, stability and strength. A series of dark green colors and related design guidelines help the fund to project a forward-looking and knowledgeable outlook.
Typefaces: Compasse (modified) and Roboto
Copyright © 2010–2017, Robert McConnell. All rights reserved.