A visual identity system for Del Sol Capital, a New York-based real estate investment partnership. The circular, geometric logomark takes inspiration from the image of a sunburst, referencing the name “Del Sol” — literally, “of the sun”. Vibrant dark blue and orange colors, repetition and outlining of both typography and logomark combine to create a simple yet effective and contemporary graphic system for Del Sol’s communications.
Typeface used: Simplon Norm.