Del Sol Capital

A visual identity system for Del Sol Capital, a New York-based real estate investment partnership. The circular, geometric logomark takes inspiration from the image of a sunburst, referencing the name “Del Sol” — literally, “of the sun”. Vibrant dark blue and orange colors, repetition and outlining of both typography and logomark combine to create a simple yet effective and contemporary graphic system for Del Sol’s communications.

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Typeface used: Simplon Norm.

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