The Catalog of Freedom

The Catalog of Freedom looks at the dual nature of the word “freedom”, emphasizing the gratis over the libre. What is freedom? Is it an ideal to strive for? Is it one of the founding principles of this country, or is it a political buzzword that means nothing? What happens if “freedom” is defined in the form of a reproducible junk-mail catalog, and what items would be necessary to attain this newly defined “freedom”? The layouts of such catalogs, and their supposed freedom to place items and prices all over the page, served as a model. Perhaps the greatest freedom after all is the freedom to commodify.

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Typeface used: Nimbus Sans Poster.

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