Back to Pratt

Pratt Institute’s response to the COVID-19 pandemic is communicated through the Back to Pratt campaign. The visual system, consisting of a set of signage and environmental graphics as well as a web- and social media-based component, is based on a motif of repeated arrows and accompanying icons to illustrate the idea of moving forward and progressing into a “new normal”.

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Typeface used: Aperçu.

Date and time

This page was last updated on Sunday 20 December 2020 16:23:26.